Dunkin' Targets Des Moines, Iowa for Expansion, Signs Deal in Cedar Rapids


Dunkin' Donuts has signed a multi-unit development deal with Eastern Iowa Food Service, Inc. The 12-store agreement will expand the Dunkin' brand in Cedar Rapids, Iowa.

Eastern Iowa is a subsidiary of Reif Oil Company, a fuel distributing company that was founded in 1978 by its president Clifford Reif. Andrea Farley will oversee foodservice operations for the company.

Farley's first Dunkin' store to manage will be built toward the end of 2012, and the remaining 11 have a development target date of 2018.

We are excited to bring Dunkin' Donuts' back to Cedar Rapids and play an important role in the daily lives of people who live, work and visit here," said Clifford Reif.

The coffee and baked goods concept is continuing to grow its base of franchisees. Dunkin' has been flexible in recent years, opening up deals outside of multi-unit agreements and traditional trade channels and into gas and convenience, travel plazas, universities, and other retail environments, for example.

Des Moines, Ottumwa and Sioux City are current expansion targets in Iowa.

"Dunkin' Donuts is excited to expand its footprint into Cedar Rapids," said Grant Benson, CFE, vice president of franchising and market planning for Dunkin' Brands, Inc.  "We're confident the Reifs will cultivate lasting customer relationships in the Cedar Rapids area and become an integral part of their communities."

Dunkin's aggressive growth strategy has secured it a top spot among global foodservice companies. Its stores, including all franchise and license partners, garnered nearly $8B in total sales in 2010.  The Canton-Mass.-based company reported $577 million in revenue, including franchise fees and royalties.

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Source: CANTON /PRNewswire

Copyright: Kandessa Media. All rights reserved.

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