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    Franchising Has a New Twist: Smashburger in St. Louis Names it Agency of Record


    Franchising has a new twist. Smashburger's St. Louis franchisee named Twist as the new agency of record to support the chain's marketing, PR and communication efforts. STL Smash, LLC will open its first location in St. Charles, Mo. on July 20. The franchisee expects to open another location in the fall with the help of Twist.

    David Schweitzer is president of STL Smash, LLC, and will own and operate all of the 12 stores that are in the development pipeline. Twist will execute Smashburger’s grand openings, communications and marketing efforts, public relations and optimize brand awareness in the St. Louis market. Smashburger, the Denver-based better burger concept operates 100 stores and has nearly 500 stores in the development pipeline. The chain has its eyes on the Northeast and Canadian expansion according to previous reports.

    “Smashburger is a company founded on innovation and great taste,” says Craig Kaminer, president of Twist. “We are proud to help introduce it to St. Louis.”

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    This story appears in:  QSR PR Feed