ADVERTISEMENTS

    follow me on Twitter

    Hardees to Double International Presence, Opens Two Stores in Kazakhstan

     

    Consumers in the Republic of Kazakhstan, the ninth largest country in the world, saw the opening of two new Hardee's restaurants thanks to a deal with Americana Group, S.A.K., operator of 215 Hardee's restaurants in Middle East and North Africa. CKE Restaurants, Inc., parent of quick serve Hardee's, will open a total of 12 new restaurants over the next five years in partnership with the Americana Group (Kuwait Food Company).

    The 31-year relationship of Carpinteria, Calif.-based CKE restaurants and its second largest Hardee's licensee, will allow the development of additional stores in the Middle East and select Asian countries. The plan is part of CKE's strategic aims ─ it will double the number of international stores, 12 percent of the CKE system, in the next five years.

    “Kazakhstan is a market with tremendous growth potential and we wanted to take this opportunity to employ a ‘first-mover’ strategy in our segment. In this regard, we are happy to introduce real, American-style charbroiled burgers to the market,” said Andrew F. Puzder, CEO of CKE Restaurants, Inc.

    The Americana Group has an expertise in food innovation and hospitality abroad, expanding the Hardee’s brand in Egypt, Lebanon, Jordan, Kuwait, Saudi Arabia, United Arab Emirates, Bahrain, Qatar and Oman.

    “We have a long and successful history with the Americana Group and are confident that they will continue to use their expertise and passion for Hardee’s as they expand in new and existing markets,” noted Puzder.

    “The Americana Group has experienced great success with the Hardee’s brand in the Middle East and take pride in being the first hamburger QSR brand to enter the Kazakhstan market,” said Marzouk Al Kharafi, Chairman and Managing Director of Kuwait Food Company, a company with over 45,000 employees and franchises in 14 countries.

    - - -

    (07-07-11)

    Source: CARPINTERIA, Calif.--(BUSINESS WIRE)

    Copyright: Kandessa Media. All rights reserved.

    Related Stories

    This story appears in:  Chain News

    Featured Video