IHMRS 2011 Converges i-Gadgets and Foodservice Pros in One Place at the i.Menu Expo


IHMRS 2011 Converges i-Gadgets and Foodservice Pros in One Place - Kandessa

Day one of the International Hotel, Motel+Restaurant Show (IHMRS) proved to be somewhat quiet. Regardless, the Quick Serve Leader staff was on hand to learn about new products and solutions for the foodservice industry. GLM, which markets and manages the show, said that pre-registrations were up significantly, and boded well for the next two days.

On tap were several technology solutions at the show’s i.Menu Expo, conducted in partnership with i.Business Magazine. A number of iPad-based solutions like RewardMe from Mountain View, Calif., Touchbistro of Toronto, and Hospitality Social from Naples, Fla., were there to introduce new mobile guest, loyalty and menu solutions for restaurants.

RewardMe is an iPad solution that has integrated rapid loyalty registration and tracking for customers, typically in the fast casual and fast food space. Time-starved customers can type in their phone numbers to quickly sign-up for restaurants' loyalty programs. Marc Huey, accounts director for RewardMe, says the application is already installed at several quick serve locations, including a coffee house chain. RewardMe uses SMS to communicate back to guests who register their phone numbers to begin the loyalty registration process.

Customers on the go can complete the process online and provide further demographic information to quick serve eateries.

Touchbistro's Marc Fortin says that its iPad POS solution can be downloaded for free on a trial basis by chains wanting to be introduced to the system. The iPad solution is turnkey and can be a replacement for an entire POS-based system, providing a wireless ability to take payments and free new restaurateurs from having to purchase existing hardwired systems.

The software for Touchbistro can be downloaded from the iPad’s App Store.

Hospitality Social offers foodservice customers the ability to integrate high-resolution menus, POS solutions and loyalty on the iPad. The company says that its Personal Sommelier can provide information on wines to customers and also track more statistical information on the wines and help increase the guest experience around Sommelier recommendations.

The company also provides loyalty solutions via its iPad applications.

The compact footprint of i.Business Magazine's pavilion suggests it will have IHMRS-goers crowding in to see the displays and get closer to the i-gadgets designed to simplify and augment operators' abilities to maximize marketing and guest engagement efforts.

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Photo: Touchbistro

Copyright: Kandessa Media. All rights reserved.

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