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    Insider 'Trading' to Become Rampant at Boston's Quick Serve Leader


    BOSTON —Quick Serve Leader's readers are trading up ─ trading up to QSL.Insider status. Boston's  Quick Serve Leader is building its QSL.Insider community for busy restaurant chain executives, franchisees and independent owners.

    Now executives in quick serve can rely on QSL.Insider status to get advance notice of stories we're following, our monthly PDF Newsletter, Quick Serve Deals™, and the Executive Weekender come September.

    Quick Serve Leader's readers already benefit from the inside-the-industry angle of the publication's digital content, covering quick serve restaurant (QSR) news, trends and best practices. Now QSR executive readers will have additional incentives and benefits as QSL.Insiders.

    In May, Kandessa Media, Quick Serve Leader's publisher, became the only news media company devoted exclusively to QSR management.

    "Quick Serve Deals is our most ambitious program ever," says Ryan O'Hara, strategic marketing consultant for Kandessa Media. "When we started Quick Serve Leader, we knew the value proposition for the nation's executives had to be sky high.

    Quick Serve Deals™ will allow chain execs and independents alike to get in touch with deals, incentives and free product without being costly to the industry's suppliers."

    For one low subscription price and unadvertised offers, suppliers can immediately reach Quick Serve Leader's email and QSL.Insider subscribers.  Kandessa Media will beta test and release more information about the program to its suppliers and insiders during August, and plans a September rollout.

    The Executive Weekender, an aggregation email of restaurant news and information from around the industry, is set to upgrade the efforts of some aggregator publishers to-date.

    "The information that is 'news-worthy' on typical aggregator emails is not particularly relevant to busy executives,” says Kandessa Media Founder Rick Zambrano.

    "Come September, we're raising the bar. If we don't cover a top story, we know who is. We're building a crescendo going into the fall, when we will begin exploratory work on a broad-based social media portal, Project Kelevate."

    To learn more, tune into or follow us on Twitter or LinkedIn.

    More About Quick Serve Leader

    For an ever changing quick-service segment, brings specialized content, including news, trends, marketing articles, videos and blogs) from an inside-the-industry angle to QSR (Quick-Service Restaurant) leaders, such as executives, owners, operators, and managers.

    We offer on-the-go, streamlined, reliable information that provies a fresh perspective to benefit bakery cafes, pizza chain operators, fast-paced noodle shops and the QSR nooks in between.

    Since 2009, our news coverage of the industry has included trend, industry and best practice articles with a focused approach. Our stories are gleaned from interviews with executives at McDonald's, Corner Bakery, Smashburger, UFood Grill, Roark Capital (parent of Corner Bakery and Arby's), Uno Due Go, and more.

    Boston-based Kandessa Media formerly operated under the name qsrbuzz, which had no affiliation with QSR magazine or QSR is a registered trademark of Journalistic, Inc.


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    Copyright: Kandessa Media. All rights reserved.

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    This story appears in:  QSR PR Feed