Jamba Dives into Bare Fruit and Fruit Chips in New Licensing Deal


Jamba Dives into Bare Fruit and Fruit Chips - Kandessa Media

In its scaling plethora of licensing deals, Jamba, Inc. scored a new agreement ─ this time with Bare Fruit LLC. Bare Fruit Founder Eric Strandberg says that all of the company's line of fruit snacks are developed using whole fruit, and is differentiated from competing lines that require cold storage or are genetically modified.

The agreement calls for Jamba to co-produce a line of Jamba-branded all-natural, bake-dried, 100 percent fruit chips using Bare Fruit's process and expertise in fruit. The new flavors, like Fuji Apple, Granny Smith Apple, and Mango will be distributed in bags that will yield at least two servings each.

Jamba said the product would have no artificial flavors or preservatives, and no artificial colors.

“This latest offering, created with Bare Fruit, leverages our collective expertise in fruit to create a line of wholesome snacks that are lower in calories, higher in fiber and naturally sweet," said Julie Washington, general manager, Consumer Products, Jamba Juice.

According to a company statement, the "on-the-go package" of dried chips will also meet dietary guidelines for gluten-free and kosher products.

Jamba, with 746 Jamba Juice stores, is just one of several quick serve chains, including Starbucks, Cinnabon, Moe's Southwest Grill, and Dunkin' Donuts, diving into retail licensing with increasing success and consumer acceptance.

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See also our article on how chain leader use retail licensing to grow revenues, brand engagement.

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Photo: courtesy of Jennifer Chase

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This story appears in:  Franchise & Licensing