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    Kandessa Media Finalizes Re-Organization

     

    BOSTON —Kandessa Media, the exclusive QSR-dedicated trade media company and publisher of quick-service restaurant (QSR) content for kandessa.com and QuickServeLeader.com, announced today that its re-organization is complete.

    On July 1, the company will re-launch its digital content at QuickServeLeader.com. Kandessa Media will focus on a more streamlined content portfolio and issues facing quick serve leaders today.

    The privately held company released 300 shares to its current affiliates, and authorized additional shares for distribution upon securing an investment partner and a joint venture (JV) publishing partner.

     Additional details were released as follows:

    Kandessa Media will notify nominated members of the advisory board on June 27.

    On May 16, Kandessa Media became the sole media company dedicated exclusively to news and trends in the quick-service landscape. Additionally, the company garnered an eight percent penetration against the aggregate readership of the top two QSR online publications that month.

    For more information, visit us at kandessa.com or follow us on Twitter at twitter.com/Quicksrv_Leader.

    About Kandessa Media

    Known in the old days as simply “fast food joints,? today’s quick-service restaurants (QSRs) are the growth leaders within the restaurant industry. The segment now encompasses the fast food and fast casual categories. Today, nearly half of all restaurant meals are served in a QSR, according to the National Restaurant Association.

    Since 2009, our news coverage of the industry has included trend, industry and best practice articles with a focused approach. Our stories are gleaned from interviews with executives at McDonald's, Corner Bakery, Smashburger, UFood Grill, Roark Capital (parent of Corner Bakery and pending buyer of Arby's), Uno Due Go, and more.

    The content is valuable to a wide restaurant market, from owners of thousand-outlet chains to independent, family-run cafés. We offer on-the-go, streamlined, reliable information that offers a fresh perspective to benefit bakery cafes, pizza chain operators, fast-paced noodle shops and the QSR nooks in between.

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    (06-21-11)

    Copyright: Kandessa Media. All rights reserved.

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    This story appears in:  QSR PR Feed