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    McDonald's Taps Coffing as Corporate Relations SVP

     

    McDonald's Taps Coffing as Corporate Relations SVP in Kandessa Media

    McDonald's Corporation has promoted Bridget Coffing, currently Vice President of Global External Communications, to Senior Vice President of McDonald's Corporate Relations.  The 25-year veteran of McDonald's will replace Jack Daly, who passed away in February.

    Coffing will report to McDonald's Chief Executive Officer Jim Skinner.

    Executives of the fast food behemoth reiterated their commitment to the chain's Plan to Win and indicated Coffing's promotion reflected McDonald's "solid succession planning process."

    "Bridget is the ideal leader to help shape our strategic Brand communications and to strengthen our efforts to make a difference as a corporate citizen," Skinner said.

    Serving as chief communications officer for McDonald's, Coffing will oversee media relations, marketing communications, public relations, corporate social responsibility, internal communications and government relations.

    Coffing made a name for herself at the quick-service restaurant (QSR) concept as head of the company's public relations efforts. She developed communications strategies and initiatives to reinforce McDonald's commitment to children's well-being, Ronald McDonald House Charities and marketing leadership.

    An astute communicator, Coffing forged deep relationships in, and has a strong track record with, global brand activities, including McDonald's FIFA World Cup and Olympic Games sponsorships.

    A protégé of the advertising and retail promotion industry, she joined McDonald's in 1985 from Golin/Harris Communications. There, she specialized in food and consumer marketing.

    "The communications landscape is rapidly changing, and I'm honored to lead McDonald's continued efforts to connect with our customers, employees, stakeholders, and the media in creative and innovative ways," said Coffing.

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     (05-31-11)

    Source: OAK BROOK, IL--(Marketwire)

    Copyright: Kandessa Media. All rights reserved.

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