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Panera Bread Continues 'Urban Residential' Expansion with Manhattan Openings

Photo: Panera Bread, 330 Seventh Ave.

Panera Bread Continues 'Urban Residential' Expansion with Manhattan Openings

Panera Bread continued its urban expansion with the opening in New York City of its 1,500th store. The new Manhattan cafe is located at 330 Seventh Ave. With its latest urban store, Panera Bread continues entrenching in major dense markets through its "Urban Residential" program.

The 102-seat bakery cafe has the full assortment of baked goods, sandwiches, salads, soups, stews and more on Panera's menu, and also offers free WI-FI, as is customary for Panera Bread locations.

The Seventh Ave. store will also participate in the chain's Day-End Dough-Nation™ program and the Community Breadbox™ to support City Harvest.

In its fourth quarter earnings call, Bill Moreton, president and CEO for Panera Bread, and other execs continued to downplay the urban expansion, saying it was a nice area for growth, but not a dominant factor.  The company also said that, with Urban, it was looking for seven-day high-traffic locations, not unlike its development opportunities in the suburbs.

In the scheme of its entire annual growth rate, Urban is not a material amount of its new store population; however, in Boston and surrounding urban neighborhoods, Panera Bread expanded to 10 locations in dense city locales in less than three years.

The company will open an additional three stores this year:

  • Panera Bread at East 8th Street, New York, N.Y.
  • Panera Bread at Fifth Avenue at 40th Street, New York, N.Y.
  • Panera Bread in Union Square, New York, N.Y.

The upcoming stores in Manhattan will add to the 90 bakery cafes in the Tri-State area.

Panera Bread, with more than 1,500 bakery cafes to its credits and known to many as the original innovators in the fast casual space began its urban push in Chicago, and then spread to Boston, Mass., and Washington, D.C. in aggressive fashion.

Now, the Urban Residential program is taking shape in Manhattan. Panera Bread has also has urban spots in Los Angeles and Toronto.

"Many of our fans outside Manhattan, including Long Island, New Jersey and Connecticut, have been asking us to come to Manhattan for quite some time and we're happy to do that for them today," said Moreton in a statement. "For New Yorkers who have yet to visit a Panera, we welcome them to visit to our new Seventh Avenue location."

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(02-07-12)

Photo: courtesy of Panera Bread

Copyright: Kandessa Media. All rights reserved.

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This story appears in:  Fast Casual | Chain News

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