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Smashburger Creates Local Favorites with Flair, Local Relevance

 

Smashburger Creates Local Favorites with Flair, Local Relevance - Kandessa Media

Are you inspired by Smashburger's process in creating local favorites in its various markets? Take a look below for some of the 'better burger' chain's creations. Each pays tribute to the local trade area and draws from research of what is relevant to local consumers.

(See how this process works in "How Smashburger Creates Local Favorites.")

When Smashburger created the Oklahoma Burger, it included a combination of pepper jack cheese, fried onions, lettuce, and fried pickles. Soon after, competing operators did follow suit. Fried pickles were so popular in the market, once featured in mainsteam media, Smashburger launched them as sides nationally.

MICHIGAN OLIVE BURGER, a Michigan classic from the 50's and 60's is back.

Bringing back Olives with a "flourish":

Chopped green olives, or "Spanish" olives, American cheese, lettuce, tomato and mayo on an egg bun.

 

ST. LOUIS GOOEY BUTTER CAKE SHAKE, inspired by local baking.

Uses local favorite Ann & Allen Baking Company

Two ounces of gooey Ann & Allen Baking Company butter cake, "handspun" into vanilla Haagen-Dazs ice cream.

 

SIN CITY BURGER, a timeless classic.

Created for the city that takes people out of routines. A combination of breakfast and late meal:

Fried egg, applewood smoked bacon, American cheese, grilled onions, haystack onions and the chain's smash sauce on an egg bun.

 

SAN DIEGO BURGER, merging burgers, Mexican flavors and SoCal.

A burger exemplifying Smashburger's process of understanding the local market and its flavors:

Fresh avocado, fresh cilantro and onions, pepper jack cheese, lettuce, tomato, sour cream and chipotle mayo on a torta roll, a sweet Mexican roll.

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See also "How Smashburger Creates Local Favorites."

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(09-20-11)

Source: Smashburger, Kandessa Media

Photo: Sin City Burger, courtesy of ICR

Copyright: Kandessa Media. All rights reserved.

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This story appears in:  Food News & Trends