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Smashburger Debuts First Atlanta Store with Menu Southern Twist

 

Smashburger Debuts First Atlanta Store- Quick Serve Leader

Smashburger, the better burger concept that operates 100 fast casual stores nationally, will open its first Atlanta location at 2625 Piedmont Road NE. The Piedmont restaurant, opening July 7, will be one of twenty stores that will open in the Atlanta market.

One of the leading players in the better burger arena, Smashburger features a menu that focuses on 100 percent Angus burgers, smash fries, and Häagen- Dazs shakes. Additionally, the Denver-based chain typically complements a menu with local flavors inspired by the market it serves. The Atlanta Smashburger will enhance its regional menu with "Southern flavors and tastes in mind," say company executives.

The Atlanta menu will feature an Atlanta burger with peach BBQ sauce, Wicked® Pimena cheese, grilled jalapeños, and also Vidalia coleslaw on an egg bun and an Atlanta Dog with Wicked® Pimena cheese, grilled jalapeños and Vidalia coleslaw.

"We are excited to introduce Smashburger to Atlanta,” says Founder and Chief Concept Officer Tom Ryan. “Our fresh, great tasting burgers, chicken sandwiches and more will appeal to Atlanta residents looking for a restaurant for any occasion. Smashburger works well for everything from family night out to a place where business colleagues can enjoy a meal that pleases everyone.”

Smashburger's menu also features either grilled or crispy chicken sandwiches, split and grilled hotdogs, and signature salads. Ryan revealed earlier to Quick Serve Leader that the chain will soon turn its eyes to the Northeast, New England and Canada for development. There are more than 460 stores in the development pipeline currently.

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(06-30-11)

Source: PRWEB

Copyright: Kandessa Media. All rights reserved.

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This story appears in:  Fast Casual | Chain News
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