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    NRA Launches Kids LiveWell Program, Says 15,000 Restaurant Locations will Provide Healthy Options

    The Kids LiveWell program, launched by the National Restaurant Association (NRA), in collaboration with Healthy Dining, debuted today. The initiative aims to provide parents with more healthy dining options for their kids.

    Beyond NRA Show 2011, Recent Lessons Elevate Foodservice to Top of Social Evolution

    Beyond the social buzz created at this year's National Restaurant Association's (NRA) Restaurant and Hotel-Motel Show, the social arena is heating up and showing the foodservice industry's relevance and key role in driving almost all things social.

    For KFC Canada, Double Down Spells Success

    The 2011 encore of the Double Down promotion in Canada is coming to a close. KFC Canada reported having limited inventory, and that the limited-time offer (LTO) of the bun-less sandwich would end within a few days.

    National Restaurant Association to Respond to FDA Enforcement of Menu Labeling Laws, File Comments

    The National Restaurant Association (NRA) has reported that it is filing comments regarding the Food and Drug Administration's draft menu labeling regulations.  The NRA garnered heavy support for the new menu labeling law.

    Dunkin' Dabbles in Drink Mixology and Frozen Fridays

    Dunkin' Donuts has brought back a popular summer Coolatta promotion from last year: consumers can order up a mix of its frozen beverage flavors to produce more customized thirst quenchers.

    ICSC Recognizes 2011 Hot Retailers, Denver Burger Concept

    The International Council of Shopping Centers (ICSC), a global trade association of the shopping center industry, announced its 2011 Hot Retailers as selected by ICSC's global membership. Smashburger, a better burger chain based in Denver, was among the award recipients.

    Dairy Queen and Subway Top Lists of Most Effective QSR Advertising

    Dairy Queen and Wendy's have been the most effective quick-service restaurant (QSR) advertisers thus far this year, according to Ace Metrix™, a brand and creative consulting company leveraged on brand metrics.  

    The Lessons Behind Social Media Trends: Keep It Simple, But Be Aware

    In the QSR space, social media marketing can be a double-edged sword. Done correctly, it can lead to a lower customer acquisition cost than traditional forms of media. When not, the damage to the brand

    Susan Tellem: 10 Tips For New QSR Owners to Build Traffic To Your Restaurant [Expert Corner]

    This issue of our Expert Corner is brought to you courtesy of Susan Tellem, a 25-year public relations veteran, and partner of Tellem Worldwide:

    So you opened a restaurant: Congrats … but now what?

    Menu Engineering 1-2-3-4 for QSRs [Expert Corner]

    In this installment of Expert Corner, we get Rick Zambrano's perspective on the very critical lifeline topic of menu engineering for restaurants. Below is the contribution from Kandessa's founder:

    Menu engineering is the process of creating a menu that is both profitable and appealing to customers and one that increases frequency.  The concept has been around for years yet it’s often misunderstood by smaller restaurant chains and independents;