Marketing & Tech Articles

Fast Casuals Continue to Lead Fast Food Operators in Consumer Perception, Have Slight Edge in Key Attribute Ratings

Fast food operators continue to trail their fast casual counterparts in many different categories of the dining experience, says Technomic, Inc.  Throughout a list of several categories, fast casual operators outperform in all. Fast food franchises like Wendy’s and McDonald’s have taken to updating store designs, focusing more on product merchandising, and

A Tweet, a Taste, and a Turn of the Spatula: Brick-and-Mortars Can Draw Lessons from Food Trucks

A recent study by Restaurant Sciences of Newton, Mass. suggests that independent restaurants have a long way to go to establish velocity and reach some momentum with social media. However, one of the bright spots of the RIMS (Restaurant Internet Market Study) was that independents outpace chains in using Twitter to their advantage. Enter food trucks.

Move Over POS, Here Come the Tablets for Restaurants

The visibility of tablets in major chains that have begun trials, and the use of tablets in emerging chains and some forward-thinking independent restaurants, are gaining traction. Restaurants like The Bean in New York City, Albuquerque, New Mexico’s Squeezed,

Chain Restaurant Marketers Chase Hispanic Consumers for Growth

Commercials That Feature Spanish-Language Slogans, like 'America se Mueve con Dunkin,' May Soon Be Commonplace

Hispanics are poised to grow and grow big in this country, with the segment's purchasing power estimated to be $1.3 trillion annually by next year, on robust growth projections.¹ If you ask consumer research firm Packaged Facts, its analysts will tell you that the Hispanic purchasing power will grow nearly 25 percent through 2015.

CiCi's Voted Top Pizza Chain in Market Force Consumer Survey, Papa John's Number Two

Intelligence firm Market Force asked 7,600 consumers to rank quick-serve pizza chains on various experience attributes, and CiCi's Pizza ranked as the top chain in the survey. The study indexed the results by number of locations to give an accurate count of the favorites; Market Force also dissected the results by geography.

nFusion and CiCi's Pizza Capture WebAward, Essence of Pizza Buffet Online

CiCi's Pizza's work with digital marketing agency nFusion has led to some good things: a visually appealing website, more engaged web visitors and now, an "Outstanding Website" award from WebAwards for The revamped website captures the essence of the pizza and buffet experience

OLO Online Ordering Powers Speedy Check-Out for Fatburger, La Boulange, Quick-Serve Chains

OLO may have created a generation of line-breakers. The local Fatburger in Los Angeles has seen customers walk up to the counter and pick up hot, made-to-order burgers without even talking to a cashier, simply by saying their names to the expediter. The driver behind the technology

Restaurant Marketers Turn Customer 'Engagement' into 'Participation' via Innovative Social Media Campaigns

Starbucks recently asked customers to help decide which city should see its Pumpkin Spice Latte (PSL) introduction first. Starbucks fans and cardholders were sent an invitation to join the Pumpkin Spice Latte celebration by playing the PSL app on Facebook for points

Beyond Scores, Social Media Benchmarking Firm Unmetric Identifies Opportunities, Trends for Chain Restaurant Marketers

Earlier this year, Unmetric released a top ten list of fast food chains’ rankings according to its Unmetric score. The firm scored McDonald's as a top ranking chain, scoring highest on Facebook and Twitter in overall metrics, and with a top nod as the fastest growing and the chain with the fastest reply time on Twitter.

How Quick-Serve Popeyes' Mood Wing App Hit the Mark on Creativity, Engagement

In November, Popeyes selected Campbell Mithun as its creative Agency of Record. Advertising insiders sensed it would be a good combination. The agency's work has involved notable food-related brands like General Mills, Land O'Lakes, Burger King, Chick-fil-a and Dairy Queen. In fact, Richard H. Lynch

Who's Watching Your Restaurant Customers' Credit Card Data? [Insights]

Restaurants and quick-service food establishments are a ripe opportunity for card fraud, as evidenced by a mounting number of incidents in the recent past. As more merchants process card transactions over broadband Internet connections, the number of data breach incidents is likely to continue to rise

How Will Restaurant Marketing Evolve to Reach Gen Y Consumers?

Most retail and restaurant owners and execs outside of the marketing department are starting to get it. This life-changing realization is simple, and being verbalized universally: "If we don't start paying attention to the changing relationship of Gen Y consumers with our brand, we will be in big trouble."

Generation (Gen) Y itself has many shifting parameters, but typically refers to those born around

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